Concept project
Vanguard Apparel
A collection that works on a phone.
Project information
- Project information
- Retail
- 2026
- Concept project
Challenge
Fashion is mostly browsed on a phone. The concept had to hold up on a narrow screen as convincingly as on a wide one.
Approach
Image areas with fixed aspect ratios, controls within thumb reach, and navigation that works one-handed.
Intended outcome
A concept that shows the same care at 320 pixels as it does in the wide editorial layout.